The green movement has become so popular that mainstream, big-name stores like Sephora and Target have been promoting their own eco-friendly brands. Research has proven that consumers are showing a growing interest in natural beauty, so much so that Walmart is the latest company to jump on the bandwagon. Starting this fall, Walmart will launch its first natural beauty product line called Found with 133 skincare and cosmetic products, ranging in price from $2 to $15.